Furniture and kitchen designers and manufacturers gathered in number keen to see the new trends from two major brand partners at the second Innovation Event hosted by Panelco at the company’s head office in Stoke-on-Trent.
On show in the large welcoming open design studio, Saviola created multiple wall displays full of new designs and textures, inviting the customers to share their thoughts and opinions.
Feature display walls with stand-out designs were on show in large pieces with various authentic and elaborate wood designs.
New textures featured heavily in the displays, and the unique finishes were received positively by everyone. Panelco has already committed to an ex-stock 18mm range of 29 colourways, including three carcase plain colours, to allow customers to achieve a 100% recycled kitchen unit as an option.
Sustainability and an eco-ethical focus are at the core of Saviola’s design ethos, displayed in a visual representation showing the whole process in specific stages, from old furniture, material cleaning, and separating waste to recycling which results in producing a pure material.
The idea behind displaying the new designs in this way was to include the customer in the review process and highlight décors they would benefit from and love; Panelco would then consider which new designs to add to their range using the feedback. Kronospan featured their new decorative collection in the design studio along the main display wall showing off an impactful array of colours, 42 unique designs were the highlight, and Panelco has committed to the complete new range.
Here it was easy to see the contemporary décors up close in the well-lit environment, the area was a hive of activity, and you could feel the buzz surrounding the new collection.
Kronospan utilised the full use of the second design area where customers could move large samples around and get to grips with the latest designs and textures along with supporting assets to take away.
Presentations gave customers an insight into the collection’s origins and where the inspiration was derived. The recent range focused on four origin stories, each with a different look and feel, all very different in their own right; a highlight was the new embossed texture that enhanced the new oak and chestnut designs on display, a real wow factor.
The new updated collection was met with positive feedback, and it was clear that the latest designs and textures were well received.
The entire collection is now in stock at Panelco and available for next-day delivery. The trends displayed from Saviola will now be used as part of a range review process, and the new designs will be reviewed shortly.
