Ney’s latest in-house event is a prime example of this ambitious philosophy, which has been behind the company’s continual success for many years.
Held to coincide with W14, the four-day event gave exhibition attendees an opportunity to drop in and see the latest products for themselves.
“The idea was simple,” says managing director, Gerd Ney. “We showcase new product twice a year in our purpose-built 25,000ft2 showroom. It gives new and existing customers an opportunity to explore our portfolio and see what we, as a company, can offer.
As we’re situated only 12 miles from the NEC, we wanted to open our doors to the public during the biggest woodworking show in the UK, offering W14 visitors the chance to come and visit us before or after the show,” explains Gerd.
With strong visitor numbers and several orders taken at the show, the event did not disappoint. Over 50 machines were on show, with several models shown for the first time under the Ney umbrella, including the new OMC press and the latest machines from its new partnership with Italian machinery manufacturer, Vitap.
The show also offered visitors an opportunity to talk to engineers and see the machines in action. “Nobody knows the ins and outs of a machine like the manufacturer, so we always invite the engineers to our shows,” explains Gerd.
“They can talk you through the machine, offer demonstrations and give sound advice. It’s a service that most machinery suppliers can’t offer so it is a great selling point for us.”
The showroom also exhibited the latest components available from the Coventry-based distributor, including a new kitchen and bedroom spotlight and strip light range. Gerd adds: “Components are very important to us. They allow us to be the complete solution for manufacturers.
“Our latest spot, strip and touch-sensitive lights complement the existing range of sliding doors, wirework and kitchen and bedroom doors we have on offer – and what better place to show them off than on our lifestyle display?”
With so many products on display, it’s clear to see why Ney’s in-house exhibitions are proving a success. Gerd adds: “We simply wouldn’t be able to show this many products on an exhibition stand. Behind the scenes, we have our entire sales team at the show to welcome their customers personally and trained engineers on hand to guide you step by step. This kind of one-on-one service will always work best for us. It’s the Ney way.”
