10 December 2024, 05:35
Media66
By Furniture & Joinery Production Mar 27, 2024

Strategic investments drive success

The landscape of bespoke interior fit-outs is continually evolving, and among established names, Simpson & Liddard emerges as a notable contender. Founded in 2021 by Aaron Simpson and Danny Liddard, this Essex-based company has quickly established itself, blending luxury and meticulous craftsmanship into notable projects across the UK.

Their portfolio is impressive, featuring work in esteemed locations such as The University of Westminster and St Mary’s Church. From the flawless joinery at St Charles Hospital to the creative designs at Kings Cross Lightroom Theatre, Simpson & Liddard’s attention to detail shines through in every project. Each showcases the exceptional talent of their dedicated 10-person team.

Last year, 2023, marked a pivotal moment for Simpson & Liddard. Discerning clientele demanded not just luxury, but flawless execution, precision, and unmatched efficiency. Recognising this, the company invested strategically in a state-of-the-art Felder Format-4 Profit H08 CNC router. This powerful machine offered the precision and flexibility needed to tackle even the most intricate joinery pieces. However, Simpson & Liddard understood that machinery alone couldn’t ensure success. To truly streamline the design-to-manufacturing process, they needed an advanced CAD/CAM software solution.

Following an in-depth search, the team decided on Microvellum. The software’s seamless AutoCAD integration and advanced solid modelling tools were a game-changer. The software offered their drafting team the versatility to design everything from simple cabinetry to the most complex bespoke joinery with remarkable ease. 

Microvellum’s comprehensive functionality, encompassing 2D and 3D drawings, production reports, estimating tools, labelling capabilities, and CNC machine code generation, provided a one-stop shop for the entire design and manufacturing workflow.

Reflecting on the team’s experience, Danny Liddard said, “Microvellum has been instrumental in completing several intricate bespoke projects in recent months. It allows us to tackle complicated joinery with efficiency and offers the flexibility to quickly customise cabinetry designs. This software has undoubtedly maximised our capacity.”

The impact of these strategic investments has been undeniable. Within just eight months of implementing their new software and CNC machine, Simpson & Liddard has witnessed significant growth. Their order book for 2024 is already robust, and the future holds immense promise. The company plans to expand its team by adding two more drafters and to acquire another CNC machine with flexibility for staircase production, further enhancing their ability to handle the growing workload.

Simpson & Liddard’s dedication to quality and excellence recently received prestigious validation. They were awarded the coveted Manufacturing Guild Mark by The Furniture Makers’ Company. This recognition solidifies their position amongst Britain’s elite joinery manufacturers, highlighting their unwavering commitment to exceptional design, innovative product development, and craftsmanship that surpasses expectations.

With a clear vision for the future and a relentless focus on innovation, Simpson & Liddard is poised to continue its impressive trajectory. Their unwavering dedication to crafting exceptional bespoke interiors for discerning clientele positions them as a force to be reckoned with in the ever-evolving world of bespoke joinery. Their story is a testament to the power of vision, strategic investment, and a passionate team, all working together to transform spaces into expressions of unparalleled elegance and functionality.

www.Microvellum.com

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