Goldcrest of London is a bespoke joinery and fit-out specialist that offers a range of high-quality Polish machinery under a separate brand, Machines by Goldcrest. The company boasts a high degree of confidence in its machinery – indeed, it utilises it every day as a joiner and acrylic/metalwork fabricator …
“I like to describe our machinery range as being ‘by fabricators for fabricators,’” says founder and MD Karol Slowikowski. “We use these machines on a daily basis in our production processes – they’re not just sitting in our showroom.”
Machines by Goldcrest supplies workshops and factories with a wide range of durable machinery including vacuum presses for veneering and panel bending works, thermoforming presses for acrylic surfaces such as Corian, Hi-Macs and Betacryl, CNC nesting centres, laminating presses and downdraught sanding tables.
Karol says that the company introduces a new machine every few months, offering fabricators new solutions that are both up to date and competitively priced. The machinery is made to order, and is usually available for delivery in three to four weeks.
“In the process of manufacturing our orders, we’re constantly finding new ways to improve our already-strong products,” says Karol. “For example, moving the pumps to the sides so there is additional storage underneath the tables, hiding projecting controls so they are not damaged by joiners, or changing factorey settings so CNC centres are quicker to set up and easier to operate.”
“Additionally, we don’t have to wait for the long design process delays that some of the bigger brands inflict.”
Goldcrest’s approach to sales is similarly straightforward, says Karol. “A number of times, I’ve been quoted for machinery, and attempts have been made to upsell to me based on extra features,” he says, “when I really didn’t need around 50% of the options.
“That’s why we like to offer the best machine without any surcharges to cover the supplier’s brand or showroom overheads. We’ll deliver the machine to the workshop quickly, and set it up so clearly that even an apprentice will be able to operate it after just a couple of hours’ training.”
Karol says that Goldcrest’s Polish-made machinery is sturdy enough to survive in even the roughest of workshop environments, and around 30% cheaper than competitors’ products.
“In my opinion, there’s no-one better than us to advise buyers on new machinery,” he concludes. “We know it all by heart – what can and can’t be done, and which setup is best for any given production process. As a joinery manufacturer, we wouldn’t sell anything we’re not comfortable with using ourselves.”
0208 003 3299
www.machinesbygoldcrest.co.uk
