Established in 2016 by father and son team Janusz and Kamil Siedzielnik, Furnica is now a trusted supplier of hinges, drawer slides, fittings and components replete with warehouse and office facilities in the UK, Poland and Germany back-up by dedicated multi-lingual websites.
Furnica’s main customers are carpenters, joiners, cabinet makers, wood workers, KBB manufacturers and the currently employs 22 people in total. Its UK facility is centrally located in Rugby, Warwickshire.
Janusz has been associated with the furniture industry since 1995 and for 25 years was a leading manufacturer of custom-made furniture and bespoke kitchens. The experience he gained during this time and a wide knowledge of the furniture accessories market enables Janusz to anticipate and satisfy the needs of the furniture and carpentry industry.
Kamil has been closely associated with the furniture industry for 12 years. Throughout his career he has worked with several well-known European brands of made-to-measure furniture and furniture accessories manufacturers. Knowing the needs of the carpentry industry, five years ago he created an online platform to deliver furniture accessories to customers in five European countries. During this time, this has created a multi-million Pound turnover enterprise.
According to Jacek Siewiaryn, head of marketing, Furnica’s key strengths, which make the company stand out from its competitors are: “Unlike many wholesalers, Furnica is a direct importer and producer of most of the products in its offer. Thanks to this, customers can count on the best prices and a direct guarantee – because Furnica takes full responsibility for each product, from hinges and furniture runners to cable grommets and many more besides. To highlight this significant element, Furnica introduced the Furnicore emblem – products having this mark guarantee the highest quality.”
“We are living In crazy world: Covid 19 and Brexit present considerable challenges for small, family-owned business – customers will be looking for stable suppliers of furniture materials and components, and of course the price will be very important as never before,” said Jacek.
“The second factor, and probably the most important, is logistics. Due to the very high prices of freight from China the whole problem is not a price as much as the actual availability of the products. But thanks to our three warehouses in Germany, Poland the UK, Furnica is able to deliver goods to any part of Europe within four working days. We believe these two factors will be crucial in next two years.”
Furnica says its last 24 months have been an intense period with intensive development for the company. “During this period, sales in five European markets quadrupled,” says Jacek. “The increase in demand resulted in the expansion of the warehouse in Poland and the opening of two new warehouses in Germany and the UK.”
The last 18 months have also been a dynamic time for Furnica: “We were able to launch a number of original products under the Furnica brand over the past year and a half, such as the 3D hinge and the entire line of Push To Open runners. Despite the difficulties of Brexit and Covid-19, for Furnica it has been a time of very intensive development and large sales increases in all markets. In 2020, Furnica established its branch in the USA and at the moment, work is underway to launch an e-commerce platform for this market,” pointed out Jacek.
Furnica says that currently, the greatest emphasis is placed on improving its customer service and ensuring the shortest possible delivery times for its customers, adding that it is also focusing on developing the product range manufactured under the Furnica brand. In addition, due to the dynamic growth of the markets in Italy and France, Furnica plans to open another new warehouse in France in 2022 in order to shorten delivery times to these markets.
At the moment, Furnica is focused on introducing its new Push-To-Open drawer runners and a line of extravagant furniture handles. In the meantime, it is looking primarily to the development of its associates – as Jacek says they are the most important part of the entire company. “We are in the process of introducing a series of training programmes to maintain the knowledge of our employees at the highest level internationally, whilst not forgetting the importance of a healthy atmosphere and team spirit. After all, Furnica is about people, without them we would only be a company selling hinges, and that’s not what we want. We want to form a long-term co-operation with both employees and customers.”
07441 909300
[email protected]
www.furnica.co.uk
