After 18 months of intensive development, market research and collaboration, Polyvine recently unveiled its striking new brand identity and livery - a confident step forward that reflects the company's heritage, ambition and commitment to the trade.
The process involved extensive conversations with stockists, professional decorators, customers, and Polyvine’s own sales team. Every piece of feedback was carefully considered, both from internal stakeholders and the wider trade sector. The message was clear: be bigger, bolder, and more focused on the trade.
As a result, the branding has undergone a complete refresh - including a more prominent and refined Polyvine logo, a clearer on-pack hierarchy, and a confident new design language. The update has also led to the creation of three distinct logos:
- Polyvine Trade Varnish Experts: for trade varnishes, woodcare and finishes
- Polyvine Decorative Effects: in a bold British racing car green, catering to decorative finishes
- Polyvine Corporate: for wider brand communications
This launch came at a time of great momentum for the company, with Polyvine products now listed across all national trade stockists and expanding export relationships worldwide.
“We’ve worked incredibly hard on this,” says Annmarie Degregorio-Boyd, Marketing Manager at Polyvine. “This has been a long and carefully thought-out process. We didn’t want the change to feel reactive - we’ve meticulously researched the market and made decisions based on what our customers truly want. We hope these labels are clearer for the buyer. We want decorators to instantly recognise Polyvine on the shelf, understand the product, and make an easy buying decision.”
Ian Wells, Managing Director, adds: “This is an exciting time of growth for Polyvine, and I feel that this new look reflects that momentum. We’re confident this brand evolution sets the stage for the next chapter, and we can’t wait to hear what people think.”
The new livery is now arriving in stores nationwide, with more to come in the coming weeks.
