23 December 2024, 12:10
Media66
By Furniture & Joinery Production Oct 16, 2013

Mereway’s English Revival collection spawns a Modern Classic

The Award-winning English Revival range from Mereway Kitchens is a collection of bespoke, hand-made, in-frame kitchens made from solid oak and beautifully hand painted – the range reflects the best in quality, traditional in-frame craftsmanship.
Modern Classic is a new range in the English Revival collection. It is a contemporary slab door, in-frame range which offers an upscale, bespoke look. In-frame kitchen trends are soaring with consumers searching for something special with real individuality.

Driven by British consumer taste, Mereway’s new Modern Classic look presents a fresh, exciting new style; a flat slab door with subtle horizontal grain, the removal of cross rails and delicate beading within the solid timber frame which presents an modern twist to in-frame kitchen design.

Innovative design
Skilled craftsmanship and innovative design are the hallmarks of Mereway’s product portfolio. The new range presents what it describes as ‘iconic furniture pieces, created as individual specials’ – these include tall, glazed units and bookshelves, American-style fridge-freezer housing with end panels, spice racks and slim shelves to display and store accessories.

The new styling of these units feature a gentle upward-sweeping curve and stainless steel bars for a contemporary look, bringing together practicality and aesthetic good looks.

The introduction of painted interiors on cabinets, open end units and open shelving is another exciting concept which is also available for the current successful in-frame Shaker collection too. 

A fresh approach to colour
A new approach to colour offers a choice of 25 colours that can reflect a particular style. Introducing a new concept; ‘colour ties’ presents a fresh method of colour selection by suggesting four popular palettes using harmonious colours and a suggested complimentary colour. Earth tones – greens, greys and blues – are the core colour choices, with complementary tonal shades.

Graham Jones, sales and marketing director for Mereway Kitchens comments: “We’ve introduced an exciting new way of planning and designing with colour, bringing a beautiful new palette to our kitchen furniture and being gently guided, so clients can rest assured they’ve made the right choices to create the look they want.”

British-made
Traditional joinery and carpentry techniques are what Mereway Kitchens is renowned for, positioned perfectly for the home market buyer.

Graham continues: “The UK consumer is certainly savvier in its search for a unique, individual statement kitchen that isn’t mass produced, but built here, by British manufacturers like Mereway, and with real heart and soul. The best of British theme has echoed across our high streets since the Royal wedding, Jubilee celebrations, and of course the Olympics.   Consumers are more driven to buy British today than ever before, and they’re looking for quality and innovative home-grown design.“

Mereway Kitchens says it is offering some of the shortest lead times in the business today – and team that with outstanding quality and a 10 year guarantee on all cabinets, and Mereway Kitchens makes a very compelling case for itself.

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