Twenty contemporary décors, a versatile 4100mm format and a collection you won’t find anywhere else in the UK – Lawcris is making its point in the worktop market with the launch of Four Point One.
From warm woodgrains to stones, marbles and concrete-inspired designs, the collection brings together a varied mix of looks for today’s kitchen market. The thinking behind the name is equally straightforward as every décor is available in a versatile 4100mm length.
There’s more to it than the name, though. Great value, simple by design and exclusive to Lawcris, the range gives kitchen manufacturers and merchants a straightforward worktop offer with plenty of choice for their customers.
“What excites me about Four Point One is the opportunity it gives our customers,” says Dean Carroll of Lawcris. “It’s something new they can take to market, whether they’re refreshing an existing worktop range or looking to give their customers more choice. For us, it’s about providing products that can bring something different to their offering and give them another opportunity to win business.”
A closer look at the collection
Natural influences feature strongly throughout the range, reflecting the continued appetite for surfaces that bring warmth, texture and character into the kitchen.
Natural Oak and Golden Hickory bring the familiarity and warmth of timber, while Urban Stone and Classico Travertine offer a different interpretation of the natural look. For kitchens calling for something stronger, Graphite Concrete provides a more architectural feel.
Rather than following one particular aesthetic, the mix gives manufacturers flexibility, with décors that can sit comfortably alongside everything from understated neutral cabinetry to richer colours and more statement-led designs.
That versatility matters when customers increasingly arrive at the buying process with inspiration already in hand. The worktop is no longer simply the surface added at the end of a kitchen specification; it can play an important role in establishing the overall look, whether that means complementing the cabinetry or creating contrast within the space.
More than what you see on the surface
Of course, design is only one part of the conversation for manufacturers, as once a worktop becomes part of a kitchen offer, being able to source it when it’s needed matters too.
Production schedules, installation dates and customer deadlines all rely on products being available at the right time, so supply is an important part of the proposition. For manufacturers introducing a new range, confidence in the supply behind it can be every bit as important as the décor itself.
This is where Lawcris brings its wider role as a distributor into the picture. The new range sits within an established worktop and decorative surface offer, backed by the stockholding, distribution and service infrastructure Lawcris customers already use. For manufacturers, that means the conversation isn’t simply about finding the right design, but about having the support behind it to keep projects and production moving.
A strong commercial case
Value matters when manufacturers are putting together a worktop offer, but that doesn’t necessarily mean looking for the lowest price. It’s about finding the right balance between what customers want, what works commercially and what can be incorporated into a range with confidence.
That’s where Four Point One has a role to play, offering a great-value option that gives manufacturers another price point within their worktop offer while still providing the choice and versatility customers expect.
From swatch to specification
A new decorative collection needs to be easy to explore as well as easy to specify, so Lawcris is supporting the launch with a dedicated brochure and swatch set featuring all 20 décors. Bringing the full collection together gives sales teams, designers and manufacturers a practical way to browse the options, compare different looks and introduce the range to their customers.
Whether they’re narrowing down an initial selection or looking for something to complement a particular kitchen design, the brochure and swatch set help customers explore the collection and find the right décor for their project.
Ready to take a closer look? Explore all 20 Four Point One décors and request your brochure and swatch set via www.lawcris.co.uk/four-point-one-swatches
