James Latham, a leading independent distributor of timber, panels and decorative surfaces, has announced the launch of James Latham’s Explore Accoya, an innovative new digital platform that redefines how specifiers, architects, designers and contractors engage with one of the world’s most advanced, high-performance timbers.
Building on the success of its Digital Showroom and Cladding Visualiser, Explore Accoya celebrates this wonder-material like never before; in true James Latham style.
Representing a milestone in both organisations’ long-running partnership, this immersive experience presents a unique opportunity to discover Accoya and get under the skin of the range, from each and every angle.
Explore like never before
Developed in close collaboration with leading creative agency, Cyon, visitors to the site are immediately drawn into a world of near-unlimited design potential. From the very start this incredible material, which achieves its superior stability and durability from a unique acetylation process, takes centre stage.
A seamless and incredibly user-friendly interface encourages leisurely exploration, yet this is no ordinary product showcase. Whilst the striking 3D visualiser certainly catches the eye, the platform also acts as an in-depth information hub, containing a mix of video and written advice, covering topics such as machining and finishing, technical detail, data sheets and certificates, fixing guides, warranties, stock profiles and more, all in one convenient place.
Immerse yourself in Accoya
On entering Explore Accoya, users will have everything they need at their fingertips, including up-to-date technical information, sustainability credentials, and advice on applications.
It also highlights how James Latham provides that extra layer of service to make the specification and purchasing process seamless, from unrivalled levels of stock and rapid sample delivery to in-house experts who can advise on the best ways to get the most from Accoya – no matter how ambitious the project.
While there are plenty of inspirational case studies available, which showcase the wider variety of creative and functional uses of Accoya, what really sets this digital tool apart is the powerful visualiser that’s been built in.
Imagine that!
The site empowers users to imagine how Accoya might work in both residential and commercial settings, with two specially developed 360° visualisations that contextualise a variety of different applications.
Whether cladding for a contemporary home or external meeting pods in a modern office’s outdoor area, specific touch points embedded on each simulation can be clicked to reveal full product information right through to a sample request. It adds another level of intuitiveness to the customer journey.
Commenting on the new site, Laura Keily, Head of Marketing at Accoya says, “It’s great to have this new platform for James Latham and Accoya. It offers a seamless user experience that truly brings the benefits of Accoya to life. As a comprehensive one-stop shop, it serves architects, specifiers, manufacturers alike, making it easier than ever to explore, and source Accoya wood. Designed with user experience at its core, the platform centralises everything customers need into a single, streamlined destination perfectly suited to the demands of today’s busy lives.”
Stuart Devoil, Group Head of Marketing at James Latham adds, “This new tool will bring Accoya to a brand new audience and remind existing end-users why they chose the material in the first place. There’s so much to explore and I think that visitors will be truly astounded by how many high-demanding and unusual applications Accoya can be used for. Explore Accoya brings the material to life in full 360° and, I hope, it will encourage users to really embrace all the incredible properties this wonder material offers.” He continues “but it’s not just about the visuals. We really wanted to provide a one-stop-shop for all information relating to Accoya. I think it’s just as good technically as it is visually."
