FENIX®, Arpa® and Formica® brands, jointly with Homapal® and Getacore®, are coming together under Broadview Materials: a group that integrates surfaces, materials and innovative solutions into a coherent and synergic system.
Broadview Materials is a leading global group of brands in materials that enables customers to create solutions that stand out in quality, beauty, and sustainability while remaining affordable.
The group has a strong heritage in the field of innovative surfaces and materials, bringing together iconic brands such as Formica®, FENIX®, Arpa®, Homapal®, Getacore®, Trespa®, Westag®, and Worktop Express®. Some of its companies have been shaping their industries for over a century, consistently leading and innovating their markets.
The focus of Broadview Materials is its customers, who bring materials to life and shape them through architectural and interior design projects. With a combined sales and distribution platform that ensures an integrated purchasing experience, the new commercial organisation for Europe and the UK is designed to provide simplified and coordinated access to the full range of products for interiors.
It’s a cohesive system, created to support customers in creating environments that combine technology, durability, innovation, and design.
“Thanks to our worldwide presence and our group centres of excellence Nemho and Musa, we are able to share knowledge and exchange best practices, as well as innovate in ways that are relevant and meaningful to our clients and markets,” explains Stefano Mion, CEO at Broadview Materials Europe.
“Every day, we learn from the markets in which we globally operate — sharpening our understanding of how to best support our customers helping them to stand out and succeed in their markets. We are passionate about materialising the full potential of our clients and ourselves.”
