Finsa, under the motto "From Nature to Habitat", presented its "Habitat 360" value proposition at interzum. This comprehensive approach prioritises collaboration, business growth, strategic connection and sustainability. Finsa's vision, which goes beyond environmental concerns, focuses on responsibility, sustainable development, and the creation of durable and circular products for the spaces we inhabit.
Unique technologies and applications from the Finsa Tech, Finsa Design and Finsa Process areas, along with the presentation of the new Habitat 360 value proposition, demonstrated the company's commitment to innovation and design.
From nature to habitat
From Nature to Habitat is made in its enveloping of an innovative material such as Fibrapan BIO, the medium-density fibreboard with the highest natural components on the market (more than 99%, from the bark of the tree itself).
Attendees were able to preview the new Habitat 360 collection, which features more than 164 innovative decorative surfaces, reflecting the latest trends in design and materials.
Developed under a holistic design approach, the HABITAT 360 collection incorporates new materials, such as the Fabric collection with fabrics and leathers directly applied on SuperPan board and "ready to use" natural wood veneer surfaces within the Sense Natur range.
The Duo and Studio decorative surface ranges have also been updated with new designs clearly inspired by organic materials, including natural oaks such as Roble Serenade in the Yoku finish and the synchronised pore Saba and Fado collections.
The range of gloss and matte finishes has been completely renewed with the L100, Topglass, Technical Matt décors and the new Solid surface, available in both finishes.
New veneer species have been added to the Natur and Studio Natur ranges. Three new hypertextures have been introduced to the textured panel range: Yute, Carved and Cannettato, available on MDF and natural wood veneer.
The Habitat 360 collection offers coordinated accessories for every type of surface, such as laminate, edging, screw caps, metal profiles and flexible Xtraflex and Finflex solutions. Habitat 360 offers a service designed to meet the needs of the most demanding projects.
In the central area, the space was divided into four stations: the origin, differentiating technologies, machining services, and a range of modules and countertops.
At the origin, the forestry cycle and Finsa's sustainability pillars (Design as Nature) were presented, based on third-party seals and certifications such as PEFC, FSC, EPDs, Cradle to Cradle, Declare or Ecolabel. Next up on the differentiating technologies table are solutions such as the patented SuperPan board, the highly water-resistant Tricoya panel, bioresins that reduce the carbon footprint by approximately 30% compared to conventional boards, and SIPS steam injection technologies that provide dimensional qualities. The service table shows the machining, transformation, postforming and edging options. Finally, the Fintop range is offered in the table of modules and countertops and the new countertop with SuperPan High Pro. Linking this entire journey, a storyline was drawn at different points on the stand to explain the circular journey of SuperPan, the circular and sustainable panel suitable for use in furniture or interior design, from raw material to application.
Veta and Evolta - Finsa's commitment to responsible forest management and recycling
Finsa presented the Veta and Evolta brands at Interzum. Veta focuses on forest management for public and private entities, from seed to final product, throughout the entire forest life cycle: planning, planting, pruning, clearing, thinning, felling, transporting, and managing established tree stands.
Evolta is the brand that expresses Finsa 's work dedicated to the recovery and recycling of wood for more than 30 years. It works to give a second life to used wood, processing and transforming it so it can be returned to our homes. Evolta is a driving force to strengthen the activity with the network of collaborators that make up the recycling ecosystem for lignocellulosic, industrial, urban, and agroforestry materials, ranging from manufacturers and recyclers to transporters.
