Launched in spring 2022, and with over 120,000 interactions to date, the James Latham Digital Showroom has become a go-to hub for furniture makers looking to discover the very latest décors to land in the UK market.
There are over 1,400 different veneers, laminates, melamines, and solid surfaces on the platform, from global players to boutique manufacturers, and popular brands including Dekodur, Swiss Krono, XyloCleaf, HIMACS, Egger, Valchromat, and Abet Laminati.
However, over the past year, Lathams has noticed an increasing user appetite for specific brands and ranges, particularly Transformad’s TMatt and Crystal collections. Manufactured using the latest innovations in melamine-faced board production, the former is sensuously silky and soft-to-the-touch, whilst the latter comprises a range of high-gloss sheets that faithfully mimic polished stone, corresponding to a growing trend for surfaces that combine visual appeal and tactility.
Decospan’s Shinnoki is also proving popular amongst the UK’s furniture and joinery community. From honeyed oaks to smoky walnuts, it’s a premium range of pre-finished, real-timber veneered panels perfect for cabinetry, interior wall lining, and in-built furniture.
For those looking to find out more about these materials, each has its dedicated profile on the Digital Showroom, so users can view complete, accurate product information and make an informed decision before selection. Even better, each one is complemented by a 3D hyper-realistic digital render which can be viewed at any angle, under a variety of lighting conditions, aiming to offer as close to an in-person visual representation as possible.
For those wanting to take a closer look at any of the products listed on the Digital Showroom, there’s also a dedicated sampling service. Selected materials can be called off in an instant and promptly delivered to you at home, in the office, or on-site. These samples can then be discussed at a time that suits the user, via a video conference with a dedicated materials expert.
It’s a platform that keeps evolving and is constantly updated, with new colours, patterns, and collections being added regularly.
