Egger has recently extended its market-leading Zoom collection with the next generation in decors and textures. This has seen the launch of 23 new decors and six new textures into the Zoom collection, with decors available in matching MFC, laminate and edging.
The latest update of decors includes synchronised pore surfaces – where grain and texture are aligned – as well as authentic and striking wood reproductions, soft-matt finishes and an industrial-style ceramic look.
Nick McClughin, Egger UK’s head of marketing, explains: “The new additions to Zoom do far more than complement the existing collection – they are truly revolutionary. When we presented our new wood developments to experienced design professionals as part of our NPD process, they had difficulty telling them apart from a solid wood and veneer, something we’ve always been striving for.”
Egger’s new synchronised pore surfaces, on both sides of the board, tie the decor and the surface texture together to create a look and feel incredibly close to timber. They have the added advantages of colour consistency over the lifetime of the furniture as well as being hard-wearing and low-maintenance.
All three new synchronised pore textures in the Zoom 2014 update have a unique character and have been developed to offer a different tonality and feel from subtle and elegant to more rustic.
The first, ST27 - Feelwood Elegance exudes a modern and sophisticated feel whilst demonstrating the beauty and subtleness of nature. ST28 - Feelwood Nature on the other hand is closer to nature. With knots and planking, it creates a natural feel and produces a realistic appearance. ST29 - Feelwood Ambiance has a striking, yet elegant appearance. With its large grain pattern it is ideal for large applications to create a tasteful, sophisticated feel, reminiscent of veneer and solid wood.
Four further surfaces have been developed, which open up further exciting design possibilities. ST26 - Painted Wood builds a bridge between natural and contemporary design. The surface is based on pine with an opaque coating and is ideally suited to neutral solid colours such as a mid-grey or white.
ST36 - Brushed Wood is available in six striking new decors and has an irregular and very deep texture, combined with a matt appearance very similar to the deeply-brushed solid wood. ST87 - Ceramic explores a new direction combining concrete and ceramic. The texture can create a contemporary, used look with a striking and industrial feel.
ST9 - Perfect Matt creates a modern, yet calming feel. This tactile, matt finish is right on trend. With this next generation in decors and textures, adding to an already extensive range of more than 100 decors available in Egger’s Zoom collection, there are now even more application, design and combination opportunities, available in a matching product range of MFC, laminate and edging. Edging is available in 23 x 2mm and 23 x 0.8mm for all of the new finishes.
