Barbaric’s appearance at LIGNA 2025 was remarkable in many ways – not only because the company is celebrating its 30th anniversary this year, but also because it embraced a bold new booth concept. Instead of showcasing large machinery, Barbaric placed the spotlight on the core of every solution: the manipulator and vacuum lifting traverse.
This clear focus created ample space for meaningful exchange. The open booth layout encouraged in-depth discussions with customers and partners and highlighted what truly matters at a trade fair – personal interaction, genuine interest, and expert dialogue. The concept was enhanced by large screens showing real-world customer installations, offering visitors authentic insights into the performance of Barbaric’s systems.
Another highlight was the presentation of smart storage and handling solutions – including the DRX order-picking warehouse for doors, frames, and packages, as well as manually operated vacuum lifters designed for flexible use in the woodworking sector. The systems stood out for their modular design, ergonomic benefits, and high level of process reliability.
The overwhelmingly positive feedback confirmed: the decision to rethink the trade show concept was a complete success. Visitors praised not only the innovations on display, but also the open atmosphere and the direct access to technical details.
At LIGNA 2025, Barbaric clearly demonstrated that lasting success in material handling is driven not only by technological innovation – but equally by strong partnerships and close collaboration with customers. It is through open, eye-level dialogue that truly innovative solutions are repeatedly developed – tailored precisely to the needs of its customers.
