In the fast-paced world of decor design, staying ahead of trends is crucial for businesses aiming to stay competitive. Kronospan, gearing up to launch its latest decor range, invited Lawcris Panel Products to its Design Studio in Malta. Here, they showcased their agility in responding to emerging trends and transforming raw materials into captivating designs.
“As you step into “the bunker”, you’re immediately struck by the sheer abundance of raw materials surrounding you,” explains Lauren Barker, marketing manager.
“It’s like stepping into a treasure trove of design possibilities, but instead of gold and jewels, you’re greeted by an eclectic array of wood species, marbles, stones, and commercial artwork, serving as a playground for innovation and inspiration.
“From salvaged ex-floorboards originating from Ralph Lauren’s house to the unexpected discovery of striking pink walnut, each has its own story. One of my favourites was the weathered oak retrieved from Venice’s harbour. Brimming with imperfections and holes carved by sea creatures, this served as the inspiration for Gold Harbour Oak decor in Kronospan’s collection today.
“But there was an additional surprise awaiting us! We were graciously invited to partake in a hands-on design experience. Guided by experts, we transformed a raw walnut plank into a finished masterpiece. This involved crafting veneers, meticulously arranging the pattern, enhancing the woodgrain with specialised products, adjusting tones, and delicately sanding to unveil the natural hues of the material. Finally, we scanned the whole piece under a spectacular scanner which transformed the physical piece into a digital design. Imperfections were corrected using software and the next morning we were sent the renders of our decor, named “Barker’s Wal-nuts”, in a bathroom setting. Absolutely mind-boggling! Incredible!”
Dean Carroll, Product Development Manager, says “Seeing the process itself makes you really appreciate the thought behind Kronospan designs. By having such a rich inventory at their disposal, Kronospan’s design team can readily experiment and prototype, enabling them to adapt to evolving design trends promptly.”
Lauren Barker adds “The company’s design studio serves as a melting pot of ideas, where concepts are refined and translated into tangible products that cater to specific market demands. We were so lucky to see it!”
Kronospan’s design studio in Malta serves as a dynamic hub where creativity meets innovation. Whether it’s anticipating the needs of commercial clients or catering to the preferences of homeowners, Kronospan’s commitment to excellence ensures that its products remain at the forefront of contemporary design trends.
