Wilsonart UK, the leading manufacturer and distributor of laminate surfaces, has announced two significant appointments as part of its strategy to prioritise consumer needs. Steve Fisher was named Product Lead for the UK & Ireland, while Emma-Louise Braham was appointed Junior Product Manager.
Steve brings a wealth of experience to Wilsonart, having spent 16 years at International Decorative Surfaces (IDS), most recently as Product Director. Meanwhile, Emma joins from Nobia with a decade of experience in product design and project management, to further strengthen the team.
Together, Steve and Emma will leverage their extensive expertise, including global product launches and market introductions, to create innovative designs across Wilsonart’s portfolio of brands, including Bushboard and Wetwall. In her new role, Emma will focus on monitoring the evolution of product design across the home interiors market to stay ahead of trends, while Steve looks to develop innovative, market-driven products that cater to the diverse preferences of the market and buyers.
“My experience in the industry has given me the opportunity to oversee product streams from concept to completion," says Steve. "This hands-on approach has allowed me to gain a deeper understanding of both the product and the market, which I’m eager to share with our customers.
“It’s always been my goal to bring something new and inspiring to the market. Therefore, when it comes to product design, it’s important to consider all angles and think about the wider needs of the market and buyers, as well as the business.”
Emma expressed her enthusiasm, saying: “With the introduction of new technological advancements and prioritisation of sustainability, I’m eager to be a part of a company adopting production practices and design methodology that work towards minimising environmental impact. I’m thrilled to join these efforts and introduce innovative designs to the wider market.”
These appointments mark a significant step for Wilsonart as it continues to innovate and adapt to the evolving needs of its consumers, ensuring that its products remain at the forefront of design and functionality.
For more information about Wilsonart UK and the complete spectrum of kitchen surfaces and bathroom wall panels available, or to order a sample, visit www.wilsonart.co.uk
