Panel designer and manufacturer, Wilsonart®, has appointed Nick Jones as Director Worktops EMEA as the company looks to further affirm its substantial presence in the KBB markets.
After almost four years away, Nick rejoins the business in a commercial director role. Having previously been sales leader for the company, his new position focuses on leading the UK and European Worktop Sales division, fostering partnerships and ensuring Wilsonart® is forefront as the go-to surface solution provider for all its customers' bespoke needs.
With a remit to further grow Wilsonart’s worktop sales, Nick will be backed by the company’s extensive range of melamine-faced chipboard, high-pressure laminate (HPL), compact laminate and aluminium surfaces. As a market leader in the engineered surfaces sector, Wilsonart's continued product development and innovation programme to deliver pioneering engineered surface designs strongly appealed to Nick.
“I believe the key to succeeding in the KBB arena is to truly listen to our customers,” says Nick. “You need to be able to understand ongoing trends, changing directions and offer smart solutions to the issues that customers and end users are experiencing today.
“For me, generating customer satisfaction through product excellence and first-class service is key to stimulating growth. By continuing to develop easy-to-install, lightweight, durable materials that are informed by trend-led designs and progressive capabilities such as digital printing, Wilsonart® can continue to affirm its status as a market leader in the KBB arena and beyond.
“I’m excited to showcase Wilsonart’s extensive product portfolio to both existing and prospective clients. We offer leading surface solutions that are no longer limited to high-end budgets. Our products are eye-catching, practical and cost-effective, showing that great design can be accessible to everyone.”
