Indorama Ventures, a global sustainable chemical company, has announced its Trevira CS® brand’s powerful and socially responsible presentation at Heimtextil 2026 in Frankfurt, Germany, from January 13 to 16, 2026.
Trevira CS®, alongside its valued partners, is transforming the traditional trade show display into an active, meaningful experience at the Trevira CS Joint Booth (Hall 3.1, Stand G95). The theme "WE CARE" embodies a deep commitment to the textile industry, fire safety, mindful resource usage, and social responsibility.
“We care about the textile industry, fire safety indoors, the communities we operate in, the mindful usage of our resources, and about you and your loved ones. At Heimtextil 2026, we are completely shifting the focus from a passive display to an active, memorable, and meaningful experience,” says Svenja Fromm, Fibers Global Communication and Brand Manager.
Experiencing the fabric: Sensory engagement and social impact
The core of the "WE CARE" booth is an interactive activity designed to enhance sensory engagement and support a worthy cause:
- Sensory enhancement: Visitors, including interior designers, decorators, and media, will be encouraged to physically touch, feel, and work with the Trevira CS fabrics, enabling a deeper understanding of essential qualities like drape, weight, and texture. Trevira CS fabric donations from various partners have been turned into pillowcases. Partner in this craftsmanship activity is hum Kissen, Sulingen, Germany. Since over 20 years, hum stands for sustainable design, high quality, and fair cooperation for cushions. That's why they only use valuable, certified materials for their hum design and outdoor cushions, which are manufactured in Germany. Their value promise: feel good in any environment! Also, pillowcases from various displays and showcases have been submitted by Trevira CS partners – all awaiting the following next step.
- Memorable interaction & giving back: The WE CARE highlight activity invites Heimtextil visitors to stuff these pillowcases using permanently flame-retardant fibers provided by Indorama
- One act of kindness: All cushions created during the show will be handed over to the Lions Club Wiesbaden. They will ensure that the finished cushions are distributed to those in need within the local community, supporting two initiatives: “Herzenswärme” (Warmth of the Heart) initiative and the „IFB“ (Inklusion.Förderung.Betreuung/Inclusion.Support.Care.) initiative, which focuses on the inclusion of children with disabilities. We have therefore asked for the donation of Trevira CS fabrics certified as Oekotex Standard 100 Class I and II.
