Accsys, the manufacturer of high-performance and sustainable Accoya wood, has announced that Siân Moreton has been appointed as Head of Sales for UK & Ireland (UK&I).
With the UK&I representing one of Accoya’s largest global markets, Siân’s appointment marks an important step in strengthening partnerships and supporting continued growth across the region.
Siân brings over 20 years’ experience in the timber and construction sector. She joins Accoya from BSW Timber, where she spent almost 15 years, progressing from Sales Executive to Head of Sales – National Merchants, managing the business’ largest customer accounts.
During her time at BSW Timber, Siân developed long-term customer relationships, supported sales teams and drove sustainable commercial growth through collaboration, trust and a strong understanding of customer needs.
In her new role, Siân will focus on strengthening Accoya’s presence across the UK&I, working closely with partners to meet growing demand for sustainable, high-performance wood solutions. She will continue to grow Accoya’s strong UK heritage in joinery applications, as well as supporting growth in other applications.
Siân Moreton commented, “Accoya is a leading brand I’ve admired for some time, so I’m excited to now be part of its journey. It’s a truly unique, high-performance product, and I’m looking forward to building strong partnerships across the UK and Ireland as we continue to grow.”
Justin Peckham, who has led Sales across the UK & Ireland, Northern Europe, and the Middle East for 18 years, will continue to drive growth in Northern Europe and the Middle East while taking on responsibility for the Asia-Pacific market in his new role.
