Simba, the London-based sleep technology business launched in 2016 has recorded its highest ever Q1 sales and profits.
Q1 2021 sales jumped by 295% YOY in the UK, as consumers continued to invest heavily in their sleep.
The sleep technology firm also witnessed a 265% YOY leap in global sales over the same period, with operations in France, Canada, China and the UK all recording record results.
With a continued focus on product innovation and quality, Simba debuted a new premium mattress – the Luxe – in March with 10 proprietary layers and 6000 patented Aerocoil® springs, striking a chord with existing and new customers alike.
