The Salone is already sold out, with four major site-specific projects entrusted to an equal number of great interpreters of the contemporary, the launch of the first Euroluce International Lighting Forum, a new cycle of Talks and Round Tables for sharing visions on one hand, and new business opportunities on the other. Plus
a new communication campaign, entrusted to Dentsu Creative Italy: “Thought for Humans."
These are the first previews of the Salone, the 63rd edition of which, in the year of the Euroluce biennial, will be opened by Robert Wilson's “Mother”, a ‘total work’ dedicated to Michelangelo's masterpiece, recognised along with Leonardo's Last Supper, as the most iconic work of art in Milan.
An event that once again testifies to the Salone’s commitment to promoting a cultural programme of international scope, taking in both the city and the trade fair, to stimulate that multidisciplinary dialogue that, year after year, has helped consolidate the role of the Salone as a platform for business and reflection on the world of design.
"We have always thought of the Salone as a fundamental tool for offering opportunities for growth and development to our industry, creating intercultural dialogues, bringing disciplines closer together, illuminating Milan," says Maria Porro, President of the Salone del Mobile.Milano.
"When planning the 2025 edition of the trade fair, we once again carefully assessed which themes and contents might ignite a spark to further boost a sector which, thanks to the international powers of attraction of the Salone, transforms Milan into the World Capital of Design every year. Imagination has always driven change. This is why, once again this year, the Salone has decided to reinvest the results of a record-breaking 2024 edition in a cultural programme of the highest order, part of which we are excitedly anticipating today – ‘Mother’, a project of rare intensity that sees us working alongside Robert Wilson
once again.”
