PWS Worksurfaces has launched its new-look website to coincide with the recent updates to its Strata-branded granite and quartz collection. The new site has a strong focus on the expertise of the company’s manufacturing capabilities, the skills of its people and the extensive material portfolio available.
The redesigned website follows a period of intensive research to ensure that visitors to the site are left in no doubt about the company’s high standards of workmanship, with the opportunity to see every step of the production process and the care and attention to detail that goes into it. The site is built around the experience and professionalism of the craftsmen, clearly explaining what’s involved in creating a beautiful worktop and, importantly, who does it.
A new feature of the site is an enhanced material selector with a search facility to select by material type, colour, application and finish. There’s also a background story on each of the company’s four key categories, granite, quartz, solid surface and timber and the different options available by material.
Comments Andrew Langford, marketing manager at PWS: “We are understandably very proud of our worksurfaces manufacturing facility and the focus of our new website is to demonstrate what really sets us apart from our competitors, in terms of the unrivalled expertise of our people, the advanced technology of our machinery and our ability to create distinctive worktops across a broad range of materials.
The site, with its intuitive and simple navigation, reflects our exceptional quality, values, latest technologies and knowledge.”
Another highlight of the updated design allows customers to track the status of their order as well as create estimates at a time that’s convenient for them. The site is mobile-friendly for tablets and smart phones to offer users a positive user experience wherever and whenever they visit the website.
