PWS’ popular on-line ordering site, TradeZone, has undergone major development and investment to make it easier for customers to browse the full 8000-strong product range and rapidly increase the speed of placing an order.
For regular users of TradeZone, a major benefit is that the new site is around ten times faster browsing through products. But that’s not all. For those who don’t know PWS’ products well, there are flexible ways of scanning through the impressively wide portfolio. This could be searching for door ranges by modern or traditional style, or handles by different finishes, plus there’s also the option of comparing different specifications of products side by side, such as a pull-out larder.
Comments Andrew Langford, marketing manager at PWS: “We know the speed which you can browse products, coupled with intuitive ways of searching, are key to a positive user experience. A lot of work has been carried out by our in-house IT department to deliver dramatic improvements in speed. We anticipate this will be a springboard for us to encourage more customers to place their orders on TradeZone and realise the many benefits of the enhanced site.”
Of course many customers may simply use the site to browse products, preferring to place their orders through PWS’ customer services department or via email.
For the first time, the site will feature an electronic version of the company’s annual directory, as well of videos of how to fit some of the company’s key Kesseböhmer storage products. The videos can be viewed at https://vimeo.com/user31962047/videos
