Heitz, a leading veneer edge specialist with its headquarters in Melle, Lower Saxony, has relaunched its website. It is to be more modern and more brand-affine. Heitz’s corporate image has been revised both visually and in terms of content as part of a corporate design. Accordingly, the new website starts with a rotating human profile made of veneer edges and a verbal triad: “Innovation. Service – Sustainability – Reimagined Daily.”
With this appearance, Heitz is positioning itself as a market-defining supplier, encompassing the entire range from real wood and industrial veneer edges to thick veneer edges and wrapping veneers. By using state-of-the-art technologies, Heitz has significantly advanced the efficiency of veneer edge production and thus established itself as one of the formative impulse generators and partners for the woodworking industry and the specialist trade in the craft sector.
Another triad results from the joint appearance of Heitz Germany with their two subsidiaries Heitz Élfurnér Művek Kft. in Hungary and American Veneer Edgebanding Co., Inc. (A.V.E.C.) in the USA. This appearance underlines the strategic ambitions in terms of international orientation and global values such as quality, sustainability and customer orientation.
Keyword sustainability: Wood as the most important material plays the central role for Heitz. That is why the company also feels committed to the values of the Forest Stewardship Council.
Heitz is FSC-certified and thus contributes to ecologically responsible forestry.
Special attention was paid to clear menu navigation, a tidy, appealing look, concise but informative texts and modern product presentation. Heitz presents its extensive veneer edgebanding portfolio in an appealing, high-quality way making the quality of the material tangible to the senses. In this way Heitz sets self-confident accents in terms of brand presentation.
Interested parties can see for themselves using the new website.
