The W14 exhibition is to release its Make the Difference campaign next month, bringing together machinery, materials and components in what is already an impressive floor plan with lots of new major exhibitors and only a small number of booths to be allocated with ten months to go.
W14 exhibition director Angela McGowan comments: “Make the Difference” will highlight the literally thousands of products booked to show at W14 – all of which can make a real improvement to the profitability of visiting manufacturers.
“At the exhibition visitors will be able to see almost limitless ways to add value and attraction to their products,” says Angela.
“Whilst UK manufacturers obviously need to minimise their costs, it’s best to avoid competing on price alone – at W14 visitors can see and compare ways of differentiating their products and taking advantage of the latest in production technology.”
With Blum, EMUCA, BA Components and Isaac Lord all joining the line-up in recent weeks, and more major names promised for early 2014, W14 is well placed to Make the Difference.
“Watch the integrated campaign unfold in the coming months,” says Angela, “the team believes it is a very exciting concept for our exhibitors and visitors alike.”
