Interzum will take place this year – the leading trade event for materils, components and fittings will be hosted as the digital-only event Interzum @home. So a new trade fair experience following what has been a year of tumult across the world – but for exhibitors and visitors used to being in Cologne from May 4th, 2021, Interzum @home will offer the benefits expected from Interzum, just in a online environment. The organiser says it will deliver opportunities to connect and discuss ideas with industry experts and concrete business leads combined with diverse inspiration from the industry’s future shapers and trendsetters.
All of this is of course optimally co-ordinated for the time of year when manufacturers are dependent on fresh impetus for the new design season. As a state-of-the-art digital business platform, Interzum @home is perfectly in tune with the times, offering creative solutions to current challenges.
Companies such as Hettich, Häfele, Blum, Vauth-Sagel, Grass, Kesseböhmer, Schüco Alu Competence, Titus, Samet, Rehau, Sugatsune, Elektra, Schattdecor, Impress, Continental, Sonae Arauco, Unilin, Leggett & Platt, Fecken-Kirfel, Albrecht Bäumer, Vita Group and Boyteks have already confirmed that they will be participating in Interzum @home.
Interzum @home will also offer visitors what the organiser says will be previously unimagined opportunities. Now more so than ever, the industry needs forums for a global exchange of ideas and inspiration, which Interzum’s digital format will provide in an astonishingly intelligent way.
The digital offering is no mere substitute for the in-person event, instead offering new perspectives. Those looking to exchange views with industry experts or seeking inspiration from trends may not be able to engage in this with all their senses, but they will be able to do so in a completely relaxed atmosphere and at a time of their convenience. The special events accompanying the online trade fair matrix are being prepared with this goal in mind. Altogether, they will feature more than 30 segments from 11 countries.
The materials.cologne conference and the digital stages devoted to trends, green smart materials and mattress recycling will address topics with the potential to generate future commercial successes. The Product Stage as a showcase for exhibitors and the Interzum awards, which will be presented in line with their usual schedule, generate reach and attention for exhibitors’ products and solutions.
Visitors and exhibitors from companies, media representatives, multipliers, influencers and decision makers from the fields of politics and public administration will be offered cutting-edge industry knowledge on the virtual event stages at Interzum @home.
