18 December 2024, 16:10
Media66
By Furniture & Joinery Production Dec 17, 2024

imm cologne reinvents its future trade shows

Koelnmesse, one of the world’s leading trade fair organisers for interior events, has redefined the concept for its trade fairs in the furniture and interior design segment. From January 2026, imm cologne will be hosted as an annual event aimed at the consumer-oriented market segment with a refined and focused trade fair concept.

To cater for the brand and premium segment, the new event format interior design days cologne (idd cologne) will be launched in October 2025. Its concept is carefully tailored to the specific market requirements of this segment. Developed in close collaboration with the furniture industry, the future duo of imm cologne and interior design days cologne is Koelnmesse’s response to the need to adapt traditional trade fairs to current market conditions with a flexible strategy.

The interior design industry is in a state of transition. While consolidation continues in the manufacturing industry and the retail sector, customers’ wishes, visions and purchase channels are changing at record speed. For many decades, imm cologne has been Koelnmesse’s international flagship event in the interior design segment. Its broad product range, covering the entry-level price point through to premium collections, had become increasingly challenging in recent years due to the considerable differences between exhibitors’ and visitors’ needs. This meant that their requirements could no longer be effectively met with a single trade fair format.

Starting in 2025, Koelnmesse will stage two modern formats that are tailored to different needs within the sector. Its goal is to deliver considerable added value for all industry stakeholders and to create forward-looking platforms for the further development of the interiors industry. To this end, it is adapting imm cologne in response to current market conditions and laying the foundations for the next chapter in its 70-year success story, during which the Interior Business Event has established itself as the leading trade fair in the interior design segment. 

Debuting in October 2025, the new format interior design days cologne (idd cologne) will set new standards for premium brands in the residential and hospitality interiors segments. The event will provide a platform tailored to specific target groups. The organisers consulted closely with the industry on the timing of its dates and the development of its concept.

idd cologne will focus on inspirational design and high-end brands. Alongside the retail and wholesale sector, the new format is aimed at industry professionals from the fields of interior design, architecture and project planning. It will also welcome design lovers with a passion for beautiful interiors.

idd cologne: 26–29th October 2025 
imm cologne: 20th–23rd January 2026
 

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