PWS has launched a new website for its 1909 kitchen collection, following the launch of the brand’s contemporary in-frame slab range. In keeping with the fresh modern feel of the new door design, the website has a simple and clean layout that’s both easy on the eye and easy to navigate.
The 1909 site is designed to make the research, and purchasing, of a new kitchen as inspiring and stress-free as possible. With improved showcasing of the 1909 designs the site includes interactive long-page content, featuring videos for each door style as well as a new 32-colour configurator.
Talking about the new website, Richard Gates, 1909 brand manager at PWS, comments: “The new 1909 website has been designed around improved user interface, content and lifestyle imagery and our aim is for it become the ultimate destination for consumers looking for inspiration, guidance and specialist retailers to help them make informed decisions when buying a new kitchen. The enhanced real kitchens’ section is already proving extremely popular – this and the start of a new google pay-per-click campaign are both key elements of our long-term strategy to support our national network of 1909 retailers with an effective generator of quality leads.”
The new site is fully optimised for use on tablet and mobile phone so whichever device the consumer is browsing the layout is crisp, fresh and simple to navigate.
