Given the fast-paced nature of design trends, keeping abreast of the latest edging, accessories, surface materials and décors can be tricky. The Elements show – taking place between 30th September - 3rd October – is thus a valuable opportunity to stay informed of the latest developments.
With more than 10 months to the next edition of Interzum, Elements is the next – and nearest – opportunity to see the latest innovations to enter the furniture design and manufacturing market. Furniture & Joinery Production speaks to Elements’ event organiser, Lisa Campagnola to find out more.
“Elements is about bringing the very latest products to your doorstep. The industry is diverse and we know how quickly the market has to adapt to meet demand. That’s why we’re offering visitors a unique opportunity to see, touch and experience the very latest designs all under one roof.
“In 2016, we welcomed exhibitors from the UK, Europe and China. This year, we’ve seen an influx of Turkish décor companies exhibiting, as they look to gage interest and test the market. This has been reflected in the number of edgebanding companies we have exhibiting, and it’s an area we’re expecting to see grow further in 2020.
“Alongside well-known names like Ostermann (who will present edgebands and a collection of Sibu décors designed for the shopfitting market), Hranipex, Merenda and Proadec, we’re welcoming established Turkish brands who are looking to enter the UK market.
“Design-led and forward-thinking companies like Tece, Portacal, Kalp and Karebant are offering a new dimension to the show and giving visitors an opportunity to meet new-to-the-UK brands that are genuinely different.
“We’ve also seen substantial growth in the number of veneer companies exhibiting this year, which we believe is due, in part, to our continual support of the shopfitting market. As well as Mundy Veneer and DF Richards (Veneers) Ltd, Alpi Spa is set to showcase its new Alpi wood collections, launch Alpi-ON – its first collection of finished panels – and promote a collaboration with the exciting design duo, GamFratesi.
“This year, we’re working closer than ever with the National Association of Shopfitters (NAS) and Shop and Display Equipment Association (SDEA) to engage with the shopfitting market and help them experience the very latest trends to enter the UK.
“In addition to décor exhibitors, Elements will also include adhesive and finishing products from companies like Decora Mouldings, Quin Global, Remmers UK and Rubio Monocoat and hardware, fixtures and fittings from the likes of Coastal Group, Blum UK and Crofts & Assinder.
“For 2018, the look and feel of the show has been given its own design-led identity. We are excited to be featuring our Elements of Innovation Zone and Elements of Innovation Awards at the show and introducing our brand new Education Zone, in a bid to champion the industry’s future and promote talent in the furniture manufacturing industry.
“Elements will also continue to run alongside the UK’s only woodworking machinery and materials show, the W Exhibition, at the NEC, Birmingham this year. Both exhibitions complement each other and by offering free entry to each shows, it allows visitors to experience the complete manufacturing cycle.”
Elements will take place from the 30th September – 3rd October 2018 at the NEC, Birmingham. To register for your free ticket simply visit the shows website and join over 8,000 industry professionals at the UK’s only dedicated furniture components show.
