Deutsche Messe AG is responding to the ongoing challenges facing the trade fair industry and has used the past few months to reorganise itself.
In the course of this reorganisation, the organisational structure has been set up into four business units, including Trade Fair & Product Management and Sales. The overall management and strategic orientation of the trade fair portfolio of LIGNA, INTERSCHUTZ, parts2clean and Surface Technology GERMANY is now part of Trade Fair & Product Management and will in future be the responsibility of Hendrik Engelking.
Christian Pfeiffer, previously Global Director LIGNA & Woodworking Shows, will in future be responsible for the Sales Division as Senior Vice President. This business unit will be responsible for customer acquisition for Deutsche Messe AG's entire trade fair portfolio.
Stephanie Wagner, the new Head of LIGNA, will be responsible for the project and thus for the content and operational management of one of the world's leading trade fairs for the woodworking and wood processing industry. She has been with Deutsche Messe AG for more than ten years and was most recently LIGNA Project Director. Stephanie will take up the position of Head of LIGNA with retroactive effect from 1st December 2021.
"We are delighted that in Ms Wagner an extremely experienced colleague is filling this strategically important position," explains Hendrik Engelking. "She is a familiar face in the wood industry and will continue the successful cooperation with our exhibitors, partners and customers."
"After a long period of an empty trade fair calendar and online-only formats, we are looking forward more than ever to finally being able to offer presence platforms again with LIGNA 2023 and with the LIGNA.Conference this summer. We all really missed the personal exchange and networking on site," says Stephanie Wagner.
The next LIGNA will be held from 15 to 19 May 2023. Exhibitors can register now in the LIGNA shop.
Prior to this, the 1st Rosenheim LIGNA.Conference will be held on June 1st and 2nd, 2022. The event is being organised by Deutsche Messe in conjunction with Rosenheim Technical University of Applied Sciences, the world-renowned educational institution for the new generation of highly qualified professionals in the fields of wood technology.
