Blum UK has launched its exciting new Golden Ticket campaign, running simultaneously across six leading UK distributors throughout May 2026.
This creative initiative builds on the success of Blum’s ‘More Than a Drawer’ campaign, reinforcing the brand’s position as the premium drawer solution partner of choice, while creating a fun and rewarding experience for customers.
From 5th May to 1st June 2026, those purchasing qualifying Blum drawer products from participating distributors: Isaac Lord, HPP, Interfit, LDL, Daro and Hart Wholesale can earn entries into their distributor’s exclusive competition.
How the Golden Ticket competition works
Each distributor will run their own Golden Ticket competition, featuring specific qualifying Blum products and customers will be asked a quick interactive question with each purchase. Every correct answer earns entry towards winning the ultimate reward: a trip for two to Vienna, including return flights from a UK airport and two nights in a hotel.
Participating distributors will each select one lucky winner at random, with Blum supplying the prize. This means six distributors, six winners and six unforgettable trips to Vienna.
A celebration of design and partnership
“We're genuinely excited to be doing something a little different with this activity,” said Krystyna Threlfall, Marketing Manager. “The Golden Ticket feels like a fresh way for us to reward the people who choose Blum products every day and bring them to life in the home.
“Vienna was a natural choice for the prize. Blum is proudly Austrian and this felt like a brilliant opportunity to connect people with that heritage, giving them a real taste of the brand’s home country. We hope it sparks just as much excitement out in the market as it has for us here at Blum UK.”
This latest campaign underscores Blum UK’s dedication to innovation, service excellence and the shared success of its distribution network across the UK. For more information on the Golden Ticket initiative, please visit your distributor.
