BeA has strengthened its UK sales force to both augment and support its continued success and growth.
The German fastening tools and consumables manufacturer has its UK base in East Yorkshire. It has added Nick Brock and Ricky Roberts to its workforce as technical sales representatives for the West Midlands, and London and the South-east respectively.
Both individuals bring with them a wealth of highly relevant experience covering tools and fasteners. Prior to joining BeA, Nick worked for Black+Decker as key accounts manager. Ricky was an area sales manager for world-respected wholesaler of fasteners, chemicals, safety products and tools, The Würth Group.
Commenting on his reasons for joining BeA, Ricky says: “BeA is a forward thinking business which enjoys both a global reputation and a particularly strong management team here in the UK.”
Nick adds: “I was attracted to BeA by the breadth of its expertise and of the different markets and customers it serves. It’s a big business that retains a small company feel. It has short and direct lines of communication, a close knit team and a real hunger for continued success.”
Speaking of the latest appointments, John Mercer, managing director at BeA UK, says: “BeA has a strong reputation for offering high quality products backed by the very highest levels of responsive and reliable customer support.
“Our technical sales representatives are vital in maintaining that track record and also in helping us to deliver solutions that maximise customer productivity and margins whilst reducing cost. Both Nick and Ricky bring valuable skills and experience to BeA. We are all delighted to welcome them to the team.”
