OHRA, a European market leader in cantilever racking and a specialist in heavy-duty storage solutions, is expanding its UK sales team to strengthen its presence in the region. Stephen Dimond has been appointed Sales Director for the UK and will now oversee customer relationships across the Midlands and Mid and North Wales, operating out of Birmingham. Barry Lappin, Sales Manager, will manage client needs across the North of England and Scotland, based in Wigan. Steve Morrison, a long-serving member of OHRA’s sales team, continues to lead sales efforts across southern England, the Home Counties, and South Wales.
This strategic restructuring allows OHRA to respond more quickly and efficiently to market demands, while offering customers highly personalized support in the development of their warehouse solutions.
“In recent years, we’ve focused on strengthening our presence in the European Union, where we’ve solidified our position as a leading manufacturer of cantilever racking,” says Raymond Wolsey, Export Sales Director at OHRA. “We now aim to further tap into the UK market and establish a leading position here as well.”
Stephen Dimond, with over 20 years of experience in the mezzanine industry and factory equipment, is committed to providing close, personal service along with the proven reliability of OHRA racking systems. “Our racking is produced entirely in-house, ensuring the highest quality standards,” says Dimond. Unlike competitors, OHRA uses full-walled, hot-rolled steel profiles rather than thin sheet metal, enabling high load capacities with a slim, efficient design."
Barry Lappin adds, “This approach has made us the European market leader in cantilever racking. Our next goal is to enhance OHRA’s brand recognition and profile in the UK.” Lappin, who holds a degree in sales and marketing from Dublin, has extensive experience as a key account manager in the mezzanine industry.
OHRA’s initial focus will be on the construction and woodworking industries, where the company already counts major EU players as clients. “We’re also expanding our offerings in warehouse automation, particularly for long goods,” explains Wolsey. “As this becomes an increasingly vital topic for our customers, we aim to provide real added value through our expertise and partner network.”
