Wilsonart UK, the global engineered surfaces specialist, has combined two of the leading names in the bathrooms category as it looks to invest in a unified brand committed to setting new standards in design, durability and functionality.
The tactical brand consolidation sees Wilsonart bring the strengths of its established Mermaid range of bathroom wall panels under the globally recognised Wetwall brand.
By leveraging the rich heritage and innovative spirit of both brands, Wilsonart will introduce a comprehensive range of Wetwall products structured in a ‘good, better, best’ tiered proposition to cater for the distinct needs and preferences of its extensive network of distributors.
Founded in 1991, Wetwall has remained committed to meticulous on-site design, manufacturing and testing of bathroom wall panels over three decades of continued growth and expansion from its headquarters in Perth, Scotland.
With four collections of bathroom wall panels comprising over 100 stunning decors, the new Wetwall offering enables distributors a design and finish to appeal to any customer’s taste and budget. From modern marbles and textured stones to designer decors and trend-led colours,
Every product across the four collections guarantees ease of installation and maintenance thanks to being completely grout-free. All Wetwall panels create a 100% waterproof system backed by an industry-leading lifetime guarantee when fitted in line with the relevant installation guidance and using Wilsonart Complete Adhesive and Sealant plus trims where required.
Wetwall’s innovative new Alloy Collection of square-edged bathroom wall panels offers maximum durability together with a fire rated certification (BS476 parts 6 & 7 and EN 13501-1), in the form of 26 styles spanning solid colours, patterns, marbles, woods, and stones, in a choice of matt, shell, or gloss finishes.
The brand’s considered approach to design means distributors can also extend their offering to a range of coordinating splashbacks, vanity worktops and shelving. Its new Alloy splashbacks are cleverly sized to fit the most popular sink sizes without any need for cutting, while every worktop is supplied with antibacterial surface protection as standard to slow the growth of up to 99% of bacteria.
Wetwall’s Elite collection, previously listed under the Mermaid brand, expands on the capabilities of Alloy by further simplifying installation with its fast-fit tongue and groove joints, 100% waterproof core and sleek postformed edges. The patented combination results in a luxuriously modern finish which is completely trim-free, making it effortless to maintain.
For those distributors looking to offer a simple and cost-effective way for their customers to transform a bathroom space, Wetwall’s Mermaid collection is both hardwearing and stylish, with a wide array of marble, wood and stone decors to choose from.
Wetwall’s new Tile Collection meanwhile, completes the expansive product proposition by offering the balance of modernity and tradition that the tiled bathroom look brings, but with no need for grouting.
And, the company’s new Wilsonart Complete Adhesive and Sealant delivers a high-strength and professional quality bond and finish every time; the use of which is vital to validate the lifetime warranty that each of the four collections boast. With the sealant available in 13 specially formulated colours as well as a clear variant, installers can trust it to provide the perfect match and unrivalled performance.
“Our ambition is to grow the Wetwall brand to be the household name for bathroom panels and we recognise the vital role our network of distributors will play in helping us to achieve this status," says Bekki Griffiths, Senior Marketing Communications Manager at Wilsonart. "With the strength of backing from Wilsonart and a truly unique product proposition, we’re confident we can establish this position quickly.
“When compared to tiles, Wetwall panels are quicker, easier and cost less to install, taking around half a day to fit, in comparison to what is often a two-day tiling job. This makes the appeal of the range particularly compelling for those distributors looking to make bathroom installation work as seamless as possible for their customers.”
