Sealy, one of the world’s leading mattress brands, is preparing to celebrate the 50th anniversary of joining the National Bed Federation (NBF) which coincides with its own 50th birthday. To mark the occasion, the company is planning to launch a new range of mattresses at the NBF’s Bed Show in September.
With a 250-strong team employed at the Sealy manufacturing plant in Aspatria, Cumbria, the company has seen millions of pounds of investment over the last three years in the hands of new owners Sealy Joint Ventures (comprising Tempur Sealy International and Dyer Holdings).
Since 2020, Sealy UK has undergone a transformation under its new independent ownership with large-scale investment in the business resulting in rapid growth. Not only have three new spring machines been installed at the Cumbria plant and another five reinstated, but its team has been re-skilled and the company has fully ‘re-invented’ its brand and launched an entirely new range of products.
As part of the 50th anniversary celebrations, Sealy will be displaying its unique coil technology at the NBF’s Bed Show in Telford on 24 and 25 September, and revealing a collection comprising three brand new mattress designs.
“It’s great to see how far we’ve come, with the NBF at our side, since we were established in September 1974,” comments Mark Tuley, CCO of Sealy UK. “While it’s been a long time since we joined the NBF, we have remained committed to manufacturing products to the very highest standards in order to stay at the forefront of the sector. Through its strictly audited Code of Practice, there’s no doubt that the NBF plays a key role in maintaining and improving the reputation and standing of its members.
“With our focus on ‘the past, present and future of sleep’, we are proud to have been able to adapt and our technical innovation is continuing to set us apart - we now have one of the best manufacturing facilities globally.”
Mr Tuley continues: “The NBF is a great forum and a very effective trade body which benefits everyone. Not only is it very active in campaigning, for example, by driving environmental initiatives, but it also brings together people in the industry as well as attracting young talent. Membership of the NBF is a must for any reputable bed manufacturer and its support around the latest compliance and legislative issues is invaluable to members.”
Nichola Pass, marketing director at Sealy UK, adds: “A key date in our calendar is The Bed Show, organised by the NBF, where exhibiting bed manufacturers must be a member of the NBF - we regularly exhibit there and schedule our product launches to be revealed at the show. For the first time this year, we will only be displaying mattresses featuring our Sealy posturepedic coil technology on our stand, and we’re excited to be launching a special 50th anniversary range comprising three new mattress designs. We’re also looking forward to welcoming retailers and suppliers to celebrate with us at our birthday events at the show.”
Tristine Hargreaves, executive director of the NBF, said: “Congratulations to Sealy on reaching this milestone. It’s always satisfying to see successful, British manufacturers continuing to invest and grow, and we look forward to supporting them over the next 50 years!”
