REHAU’s furniture division has adapted its business strategy to circumnavigate the fallout from Brexit and Coronavirus and ensure its UK customers continue to receive its high-quality edgeband, surface and tambour door solutions.
2021 was another successful year for REHAU as the company continued to build awareness around its innovative and on-trend kitchen, bathroom and furniture solutions. With its diverse product portfolio, the company expanded its reach in the market, working with large original equipment manufacturers (OEMs), small and medium and manufacturers, design workshops and fitters.
To further address this demand in 2022, REHAU is now collaborating with reputable manufacturer and distributor Decorative Panels Lamination, based in the North of England. This new partnership will allow REHAU to grow its UK presence and facilitate the more efficient supply of materials across the country.
“We’re thrilled to be working alongside Decorative Panels Lamination who have long established themselves as leaders within the sector," comments National Sales Manager, Scott Williams. "Having been in the industry for over 100 years, manufacturing and distributing laminated sheet materials throughout the UK, the company are the ideal choice for REHAU’s furniture division. Decorative Panels Lamination will be holding large amounts of our stock, including our popular and award-winning Rauvisio noble matt range, meaning the supply will be readily available for UK-based manufacturers and fitters.”
Although some businesses have suffered because of the pandemic and the UK’s exit from the EU, REHAU was able to defy the odds and grow its UK furniture business significantly last year. This was against a backdrop of general trade decreasing by 23.1% in the first quarter of 2021. Further supply chain disruption and a global recession has meant that imports from the EU has remained stagnant with figures for December 2021 remaining flat.
“Essentially, we aim to reduce lead times through this new partnership, ensuring we continue to meet demand following the challenging past few years for the industry," Scott continues. "Already in place is our distributor Waivis, specialising in tambour doors and edgebanding, and while this remains sufficient for smaller bespoke orders, it is now necessary to adapt our approach to meet growing demand. With seamless kitchens on trend, our customers will now be able to find our all-in-one surface, edgeband and tambour ranges directly from one single source. These are exciting times for REHAU, as partnering with Decorative Panels Lamination will allow us to further develop new and existing relationships with our customers here in the UK.”
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