The biennial international exhibition has decided to adjust its duration from five to four days. The next event scheduled 26-29th May 2020, at FieraMilano-Rho – Xylexpo will last for four days: the decision was taken unanimously by the managing board of Cepra, the operating arm of exhibition owner Acimall, at a recent meeting.
“This option had been on the table for a while,” explained Luigi De Vito, vice president of Acimall and SCM Division director. “The pace has changed, the exhibition business – like the manufacturing industry and the woodworking machinery sector specifically – increasingly requires to optimise and make the most of time, in line with the real requirements and schedules of your target.
“Therefore, it was necessary to align a major event like Xylexpo not only with these logistic and cultural changes, but also with increased customer focus and a number of current trends already visible in the most important industry exhibitions around the world. By adopting a four-day scheme, Xylexpo offers a more and more practical, up-to-date, modern and effective business and in-depth information opportunity to the entire global value chain”.
Increasingly, Xylexpo says its event is oriented towards ever-higher levels of innvation and technical innovation
“Xylexpo keeps moving into the direction taken in recent editions, progressively strengthening its role of high-tech exhibitions, presenting solutions with high innovation content to industry operators with a clear goal in mind: find technologically advanced solutions,” adds Raphaël Prati, vice president of Acimall and corporate marketing and communications director at Biesse Group.
“Our target is the both the high-end market of machinery and small, medium and handicraft companies, different worlds that are equally interested in the huge potential offered by modern technology for wood and wood-based materials. A demanding audience who will not wait until Saturday to visit the exhibition, and most of all, is shortening the length of time dedicated to their visit.”
