PWS has appointed Catherine Drew to the newly-created role of Social Media Specialist. Catherine will spearhead and implement the company’s social marketing campaigns and ongoing activity, with responsibility for B2B and B2C audiences across multiple product categories, managing PWS’ trade activity with PWS and PWS Worksurfaces, as well as the consumer-facing brands, BioGraphy and Second Nature.
Comments Andrew Langford, Marketing Manager at PWS, “Catherine’s background is perfectly suited for her task of leading the company’s plan to develop a strong and effective social media strategy. Responding to our future business plans, with some major projects in the pipleline, Catherine’s role is an essential element of our marketing mix, and will be a key approach to both our trade customers and consumers. With so much development of the core PWS offer, as well as our worksurfaces’ portfolio, there are regular messages and news to communicate to our customers and Catherine is well placed to engage our audiences with compelling content.”
Catherine, a business graduate, joins PWS with over six years’ experience in marketing and market research roles, with specialism in social media and content marketing.
