The name of this new exhibition – IDEA – describes the guidelines for an event whose objective is to become a showplace for innovation and for new ideas in machinery, new technologies, components and materials for the furniture industry.
IDEA – Innovation Design Expo Area – will take place from 12-15th of April 2016 in the modern exhibition grounds of Bergamo, concurrently with the Milan design week. This is the most important event worldwide for the furniture, design and interior decoration industries and every year, hundreds of thousands visit the region to meet and experience this unique atmosphere.
The intuition of some leading Italian woodworking machinery manufacturers to create an exhibition in synergy with the Milan design eeek can now take form and be realised near to Milan – much closer than Rimini and Pesaro where machinery manufacturers had recently been holding in-house events.
The Bergamo exhibition centre is convenient for the iSaloni in Milan and is sited a few hundred metres from the Milan-Venice highway exit and only two kilometers from the Milano-Bergamo airport.
A well-organised shuttle bus service from different locations of Milan to Bergamo exhibition centre will deliver IDEA visitors efficiently – and free of charge – to Bergamo and back.
The mission of this new event is to create a connecting bridge between the exhibitors of machinery, new technologies, materials, accessories and components and the visitors in a new way.
In this context, a platform for interactive networking will be created. Open dialogue will be encouraged between the machine engineers and the designers and technical people from the visitors’ side.
The hundreds of thousands of people who participate at Milan design week come to Milan to find innovations and tomorrow’s trends. In a word: inspiration. Therefore one of the primary objectives of IDEA - Innovation Design Expo Area is to concentrate in an efficient business and communication platform the new developments and the new applications of the furniture industry.
Another example that will certainly be an attraction is a particular rule: each exhibitor must be showing at least one innovative product, technology, material or patent – the exhibitor can choose to show it only to visitors to his discretion.
The organisers are convinced that visitors meet the most innovative exhibitors and partners at IDEA in order to develop new products that will help to innovate and become more competitive.
IDEA runs from 12-15th of April 2016.
