Marketing Options

Click to download  2009 Media Pack.pdf
Printed Magazine
Furniture Production magazine is the leading trade journal for the furniture manufacturing, design and joinery industry – going out to 7500 managers, buyers and directors. As well as providing a comprehensive guide to the newest machinery and components, the publication is an essential guide to industry news and trade fairs. Its dedicated editorial staff explore new facilities and interview key figures, while the creative production team produces eye-catching adverts and clear layout. Monthly features provide an opportunity to focus on specific product areas and discuss key issues, and are the ideal place to advertise. The magazine's combined format of editorial and advertising has proven to generate a consistent level of response, there is a comprehensive range of marketing options available to suit all budgets and requirements.

Virtual Magazine
Most online magazines are slow and awkward to use, whereas our digital magazine loads quickly, is easy to use and interactive. Added features such as a 'search' facility and a 'send this page to' option makes the online reading experience truly practical. We believe our online magazine platform is the best format there is, making the reading of magazines online a really practical advantage. Naturally, this channel offers additional PR and advertising opportunities that your business will find innovative, effective and affordable.

Website Banners
Whether a static banner or a flash movie with innovative media-rich content, modern banner and button advertising should aim to be intelligent and intuitive which will, naturally, help to generate solid click-throughs and lead generation. We can produce both of these formats for you from your supplied copy.

High-quality Streaming Video
We now enjoy a much improved broadband service across the UK whereby watching video-on-demand on a PC has become quite natural. The adoption of this medium by major broadcasters such as the BBC, Channel 4 and ITV as well as newspapers such as The Guardian, The Daily Telegraph and others, has enabled high-quality video players to become widely adopted and accepted. The Gearing Media Group has invested in professional high-definition cameras with a dedicated editing suite to enable Furniture Production to offer a high quality video production service.

Email Newsletters
As a key communication option the Furniture Production weekly email newsletter is a regular burst of news and information. Initially, this will be an update of this week's news and forthcoming events with the latest interviews. In addition, links can be embedded in to your advert to divert readers direct to your website or webpage. All banner ads include hyperlinks and can feature a range of additional media-rich functions.

Digital Brochure Library
Companies can now place corporate and product brochures onto the website allowing visitors to view and interact with customers' brochures as and when they are launched. The easy-to-use interface has simple functions and is visually very dynamic. Additional sevices include an email blast to those registered on our online database to receive new brochure updates in your field. 

For the most comprehensive, co-ordinated marketing approach, only Furniture Production can offer the complete package...


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